When it comes to your business on the Internet, reputation and a presence are everything. Customers expect you to be online, and many companies go to great lengths to establish and protect their reputation and image. Part of being online means that you will eventually have to deal with a complaint, and if you handle it wrong, you could see your reputation tarnished and customers disappear. To minimize the chance of this happening, it is a good idea to practice some reputation management.

Here are five reputation management practices you can employ to better manage your online brand.

1. Don't remove negative content If you see a negative comment or post online it may be your first impulse to delete it. This isn't necessarily advisable, as the main rule about the Internet is that nothing ever goes away. If you delete negative comments on a regular basis, customers could notice and this may lead to them losing trust in your company and ultimately, to lost sales.

What you should be doing is replying instead and encouraging any users who complain online or make criticizing posts to contact you directly, or through a more private medium like email. That being said, if you see malicious posts or content that is posted just to incite a negative reaction (trolling), there is nothing wrong in deleting. Just make sure to acknowledge this by posting a warning that states something along the lines of: "Please note, malicious content will be deleted."

2. Address complaints promptly You should have someone monitoring your online platforms for complaints or negative feedback, so that you can respond promptly. This will also show customers that you actually use your platforms and are willing to engage. If you do not take steps to address negative material, you could be sending the message that you don't care enough about customers, which could drive them away.

3. Provide people with a place to complain Being proactive is important when it comes to reputation management. Instead of waiting for complaints to be posted on various review sites, blogs or even social media, which are all out of your control, why not provide a place that you can control, for all types of feedback.

Having an easy to see form, forum or other similar area on your website, where customers can interact with you, could go a long way in helping limit where complaints pop up. If you are in control then you're more likely to see complaints sooner and better able to answer them quickly too.

4. Ensure colleagues and staff are all on the same page Two things that turn almost customers off of a brand are a company that isn't organized and being told different things by different people within the same company. If you have more than one staff member managing your online reputation you need to ensure everyone is on the same page. If a client asks a question they should get one answer and if there is a complaint there should be one response or person handling it.

It is a good idea to establish how to deal with complaints, who will deal with them and when they will be dealt with, and communicate this with all staff, not just those handling your online presence. A unified procedure could go a long way in minimizing the harm negative feedback can cause.

5. Monitor online activity We don't mean monitor the activity of your employees, we mean take a look at the different communication channels used by your customers and the public at large. If your business relies on reviews, simply monitoring your own profiles and website isn't enough. Many customers complain on review sites like Yelp, Ripoff Report, or their own blogs. Taking time to search for, and browse these sites could help you gauge the general perception of your company. If you see an increasing number of negative reviews for example, you know it is time to look at what needs to be improved.

Having a well managed online reputation won't guarantee new customers will come flooding in the door, but it can help decrease customers from going out the door, taking valuable sales with them. If you would like to learn more about reputation management please contact us today.

We found this list of questions (and their answers) on Entrepreneur.com and felt it would be useful for our clients.

Cybercriminals are increasingly preying on small businesses, which often lack the expertise and resources to adequately protect themselves. Last year, companies with one to 250 employees were the victims of more than 30 percent of all cyber attacks, according toSymantec’s 2013 Internet Security Threat Report. That’s a threefold increase since 2011.

But your company doesn’t have to be vulnerable if you simply take some basic protective measures. Here are 10 key questions to ask when securing your company from cybercriminals:

Read more: http://www.entrepreneur.com/article/226456#ixzz2U5BoG1Vt

1. Should I install antivirus software?
2. How should I handle suspicious emails from known and unknown senders?
3. Whom should I allow access to my company’s critical data?
4. Should I use a firewall to protect my company’s internet connection?
5. How often should I back up essential company information?
6. Should I use data encryption?
7. How should I communicate company cybersecurity policies to employees?
8. How can I secure my Wi-Fi network?
9. How can I secure company mobile devices?

(The article headline says “10 Questions” but actually skips #3 completely…)

-wim

Our customers often ask us – what is the most reliable laptop or computer to purchase?  Everyone hates to buy a lemon, or get frustrated by their new computer, or want to throw it out the window!

Here is a report into the most and least reliable computers. They have defined “Reliable” as meaning the physical reliability of the computers combined with the after-sale support provided by the manufacturer.

The computer reliability report scores for 2013 are:

1. Samsung (648)
2. Asus (332)
3. Lenovo/IBM (228)
4. HP (124)
5. Toshiba (118)
6. Apple (76)
7. Dell (60)
8. Sony (54)
9. Acer (28)

Click the link to read more!

Wim

One of the more common business buzzwords of the past decade is CSR (Corporate Social Responsibility). Companies of all sizes have been taking steps to do their part, often by implementing an environmentally friendly initiative like recycling. While it certainly is a good idea to try and save the environment, many business owners have no idea where to start, or how to do more. Technology, more specifically mobile phone apps, may be able to help.

Here are four great apps that can help you and your employees make your company a little more green.

1. GoodGuide

GoodGuide is an app that can help you find out more about products. Utilizing a barcode scanner, it can provide you with information like where the product comes from, whether it's safe and if it's green.

With over 170,000 ranked products in the app's database, it's a great way to start learning about sustainable and environmentally friendly products. The only downside of this app is that it currently focuses on the US only, and there is no word as to when, or if, service will expand. You can download it to your Apple and Android device for free.

2. PaperKarma

While we are currently living in a digital age, we still get a lot of paper-based junk mail. This is incredibly wasteful, as most people just throw it away. PaperKarma is an app that aims to reduce or eliminate waste paper.

How it works is you take a picture of unwanted mail, the developers will then contact the distributor and ask that they stop sending mail to you. This app could go a long way in helping reduce the amount of paper your office uses, which will mean lower costs for you and less trees felled. It's really a win-win. You can download it to your iPhone or Android device for free.

3. iRecycle

An important part of any green initiative is recycling. The problem is, it can be hard to find out what, how and where to recycle. iRecycle is an app that aims to set this straight. It provides information on how to recycle almost everything and the nearest recycle points to you.

The app also provides you with recycling centric updates, news and tips to help encourage you to do more. It's available for Apple (iPhone and iPad) and Android devices for free.

4. greenMeter

If your company has a fleet of vehicles, you are probably always on the lookout for ways to make them more efficient. Whether it be switching tires used, driving at slower speeds to conserve gas or carpooling, finding a way to cut costs is important. greenMeter is an app that could help. What it does is use your iPhone's accelerometer and manually entered data to assess your vehicle's power and gas usage.

While driving, this app provides real-time feedback on how efficient your driving is and how much gas you are using. This will help you conserve fuel (as you can see when you are burning more than usual) which will reduce operating costs and negative environmental impact. It's available for the iPhone and costs USD$5.99.

These are just four apps that can help your company go green. What other CSR initiatives do you take in your company? Let us know! And if you would like more tips on how technology can help you reduce your environmental impact, let us know, we can help.

No matter where you are in the world, nearly every person has a mobile phone. One of the most popular is the iPhone. Sit in a coffee shop, or anywhere for that matter, for a few minutes and it’s pretty much guaranteed that you will see at least one iPhone. Watch longer, and someone will eventually drop one. When they do, chances are high that the screen will crack and need to be replaced. The question is how do you replace the screen?

If your iPhone’s screen cracks, chips, scratches or breaks there are four things you can do to:

Keep using it Some people that have a slightly damaged screen find that their iPhone is still perfectly functional and will continue to use it. If your screen is slightly scratched but the phone’s still working then, why not continue using it? Better yet, if the scratch comes with a funny story, it could be a great icebreaker.

DIY replacement An option for those who love to take things apart, or whose iPhone is off warranty, is the DIY screen replacement. You can order screens and related screwdrivers (needed for disassembly) online for around $100 and $15 respectively.

Be aware that this is an advanced method that should only be undertaken if your iPhone is past warranty and you’re comfortable working with small parts. For a full step-by-step guide on the process, please refer to cnet. Be warned that you attempt this process at your own risk, and we can’t be held responsible for any damage to your iPhone.

Send it back to Apple If your iPhone is still under warranty please don’t attempt to replace the screen yourself, as you will void any and all associated warranties. You should just send it back to Apple or to an Apple service center to fix. If there’s an Apple store with a Genius bar in your area you can make an appointment and take it there.

Buy a new one If you’d rather not do any of this, you can also wait for a new iPhone to be released and buy a new one. If you purchased your phone through your mobile provider, you may be eligible for an upgrade when the new iPhone comes out, so be sure to contact them and ask.

To minimize potential damage to your iPhone, we recommend purchasing a screen protector - a thin film that covers the iPhone’s screen and protects it from scratches. You could also buy a case for the iPhone, preferably one that sticks up over the screen a tiny bit. This way if you drop the phone screen down the case will hit first. If you have any questions about the screen replacement process please contact us.

Sage has a nice page explaining how to set up the windows firewall for its Sage 50 (formerly Simply Accounting) software. I went into the firewall and manually set up the exceptions a few times before my laziness started rebelling. So, I wrote a powershell script to do it for me.

It’s a bit of a hybrid, as I originally wanted to use the Powershell-native New-NetFirewallRule cmdlet, but it’s only available in Server 2012. Instead, I used netshell advanced firewall.

(more…)

We have published a case study about the IT improvements that Skawahlook First Nation has enjoyed since working with Kerkhoff Technologies:

Results & Benefits

Since these changes were made, Skawahlook has enjoyed:

• Increased user productivity – people can do their job.
• Faster internet speeds that are reliable.
• Easy file sharing using their Windows file server.
• Printing that actually works.

Additionally, Skawahlook has recently joined the Technology Loving Care program, and anticipates fewer frustrations and not needing to worry about calling in for help.

Click the Case Study link to read the full thing!

 

One of the defining characteristics of a business owner is the often overwhelming feeling that they must do everything themselves. Some entrepreneurs are not great at delegating within their company, let alone to specialists outside. This can cause problems, especially when you realize that you aren't an expert, and could use a little help. For many business owners this realization comes about when they tackle their IT systems and ensuing problems. One solution could be to outsource IT.

Outsourcing IT is a bit different than the usual outsourcing you get in factories, or support services. Instead of going overseas, you can partner with a Managed Service Provider (MSP) in your local area. MSPs provide comprehensive IT management services which usually cover everything tech related.

Working with an MSP often has a direct impact on your bottom line, and can help make your company even more successful than it already is, or at least increase profits to get you there. However, there are many more reasons companies outsource. Below are our Top Five:

5 reasons why you should outsource IT

1. Increased control of operational costs - Most MSPs group their services together into monthly plans, meaning you have one cost associated with the IT department. Overhead expenses such as staffing, overtime hours, and operational costs, as well as software licenses, etc., are all included in a flat monthly fee. This makes it easier for you to control IT related costs, while also saving money.
2. Take focus away from IT, refocus on business functions - Technology is great and a necessity of running most modern businesses but it does break and become either worn out or outdated. Seemingly endless tech issues can take your focus away from key business functions. MSPs take care of all this, allowing you to re-focus your efforts and energies into running your business.
3. Access to better resources - The best and newest tech is often pricey; well beyond the budget of a vast majority of small and medium sized businesses. This is further compounded by the fact that you likely can't afford to hire the new employees needed to to run these systems either. MSPs can provide the latest tech along with the experience to support it, allowing you to get more for less.
4. IT functions are beyond current abilities - If you are like most small to medium companies, you have a few staff who are designated as computer experts, even though that may not be their main role or responsibility. Or it could be the case that you and your colleagues simply lack the knowledge and experience required to run increasingly complex technical systems. The employees at MSPs eat, sleep and breathe tech, and can provide enterprise level IT support and knowledge.
5. Reduced risk from IT failure - Technical systems are built to be robust. However, they aren't perfect and will eventually fail. This could mean lengthy downtime, increased costs and lost data. Managed Service Providers reduce this risk by actively monitoring your systems and offering back-up services which will reduce productivity loss and lost business.

3 things you can expect from an MSP There are a wide variety of MSPs, serving many industries, but there are three things you should expect from any MSP.

1. Flexibility - IT companies have access to a wide variety of vendors, tech and resources. This means they should be able to develop scalable solutions that meet your companies needs as you grow.
2. Product experts - The main business objective of an MSP is to provide IT services.To do this they need employees who know their stuff. To get the best, most hire staff with specific qualifications and certifications and experience with the systems offered.
3. Long-run cost savings - In the short-term it is entirely plausible that internal staff are cheaper than a monthly MSP. Factor in the cost of purchasing technology, maintaining it, plus the cost of recovery, and the cost of retaining an internal IT team will skyrocket. Most companies you outsource to offer a flat rate monthly fee, and will be able to maintain your systems longer. This means lower replacement costs and increased uptime, which in the long run make outsourcing a viable, cost-efficient option.

If you are tired of IT problems and cost overruns, contact us today to see what we can do for you.

One of the common goals companies strive for, regardless of industry, is the minimization of costs and maximization of profit. This is especially true for small businesses who often operate with razor thin margins, where any cost saving is well appreciated. One often overlooked way to save money is by reducing your printing overhead.

Here's six ways to cut printing costs.

1. Print double sided - While printer paper isn't overly expensive - an average of USD$8 per ream (for 500 sheets of non-recycled, multipurpose paper) - many companies only print on one side. This really adds up over a year, especially if you have more than one printer or print large documents on a regular basis. To save money, set your printers to print on both sides of the page. This will cut down the amount of paper used and waste generated. Just be sure to put page numbers on the documents so readers know it's double sided.
2. Lower print quality - Most printers can print at various quality levels. Higher quality means it's easier to read, but uses more ink. If you are printing out memos or other inter office documents, you probably don't need high, or even medium quality. Low quality is still readable and will save you on ink costs.
3. Print in black - Ink is by far the highest cost of any printing job, and supplies always seems to deplete quickly. To save money set up your printers to only print using black ink, which is about 30% cheaper than color ink.
4. Implement print quotas - Nothing makes an environmentalist cringe more than seeing a 100-page PDF freshly printed, and lying in the recycle bin because someone accidentally printed the whole document instead of just one page. Not only is this bad for the environment, it's also bad for your costs. One way around this is to use quotas. Many new printers allow you to assign computers or people IDs which you can set limits on. This will encourage employees to think twice before printing.
5. Go paperless - With the introduction of cheap cloud storage and collaboration services, the paperless office has become mostly viable. Granted there are some aspects of business, like shipping waybills, receipts, payslips, etc., that must legally be printed, but you could move non-essential documents onto cloud storage. This is a great way to reduce printing costs, while simultaneously fostering a sharing and collaborative office environment.
6. Work with managed print services - If you find that printing costs are skyrocketing, why not work with a managed print services provider? The vast majority often charge a flat fee and will take care of your printers and often your ink too.

Unless you adopt massive changes e,g., completely getting rid of all printers, you won't see huge savings from reducing printing costs. However, every little bit counts towards the bottom line. If you're looking for a managed print services company or for more ways to reduce your IT costs, please contact us today.

Last week we posted part two of our three part article about your IT revenue and how to maximize resources in the current business economy. For those who missed it: The article covered ways you can maximize your internal resources by using VoIP and other digital solutions, investing in the cloud and working with an MSP. This week, we look at the outward facing aspects of your IT solutions and what you can do to save costs.

Here are three ways you can save money or get the most out of your outward/customer facing IT resources.

Invest in a new website The website is the new hub of your business and customers look to it for information and often expect it to be there. If you don't have a functional website that provides your customers/future customers with what they need and want to know, there's a high chance that you will be losing sales.

You don't need a fancy website, just one that looks professional and represents your business. If you have a good website that is also optimized for search results, you can and will see your business show up higher in search results which means more exposure for your business.

This does seem a bit counter-intuitive - why spend money when you want to save it? However, having a website that appeals to your customers will increase the chances of both attracting and keeping new customers. If done in the right way, more eyes on your name means higher brand recognition. This in turn will lead to more enquires and potentially higher sales.

Get advertising social If you have a presence on any social media platform, it could pay to invest in social advertising. The reason advertising on social media platforms has become so popular is that you can target the most relevant people for your product or service.

When it comes to marketing and advertising: If you can target people who are already interested in your service or product, you are more likely to see higher conversions and sales. With other mediums, like paper, tv, etc. the audience is too wide and the cost too great to make it worthwhile for most small businesses. Social advertising is vastly more economical and often more powerful.

We're not saying you should stop all other forms of advertising, but you can scale them back, save costs, and invest in more targeted social advertising. If you pitch this just right you should see lower advertising costs coupled with higher real conversions.

Be a bigger part of the environment Being environmentally conscious is a big deal these days. Customers like to see that the company they are doing business with takes steps to reduce their waste/carbon footprint. Looking at the numbers though, 'going green' can be quite costly, especially if you have a larger office.

The key to remember is that when it comes to greening IT related processes you should start with conservation. One of the easiest ways to conserve starts with reducing the amount of paper you use. Instead of printing out bills or receipts, why not email them to your customers? If you send faxes or print lots, why not look into a virtual solution. Who knows, you may even be able to get rid of that expensive printer.

Striving to reduce waste is only half of the battle. Environmentally positive actions are a perfect thing to brag about on social media. Saved 300 sheets of paper this week? Tweet it. Customers who are environmentally conscious will look favourably upon this and are more likely to remember you when they next need a service you offer.

There are many things you can do to cut costs and maximize your IT resources. What is your company doing? If you're not sure, you should contact us. We can help ensure you get the best bang for your buck when it comes to IT.